Italia Notte is a plant-based Italian American cuisine pop-up. I conceptualized the branding and designed the logo and all materials.

The invitation needed to feel warm but also like a special announcement. The red border draws attention and harkens back to the color scheme and informal formatting of menus at Italian American chain restaurants.

The night’s menu called for something a little more elegant, but still straight-forward.

This score card is used to help guests analyze their experience with various amaro (bittersweet liquor.)

Another implementation of the San Marzano logo on the table cards.
Many amari (plural of amaro) are drunk after a meal as a digestif, or the last drink of the night. This take-away card is an homage to that custom as well as the way dining allows people to share space. The star anise in the logo is common in amaro.